Just before the beginning of the fair get there on time and choose the best location of your choice, its important you are happy with your stall so BE EARLY and make sure your product stand out as one-of-a-kind item
Things a sell out vendor must possess:
Think visibility first, before anything else. Before you can sell anyone anything, you have to get them to your stall.
Before you start slapping stickers on anything, read and memorize this first rule of pricing:
Just standing there and letting people look at things is not going to engender the number of sales you’re dreaming of. Sure, if your products or services are enticing enough, some people will buy. But most won’t. Here’s another secret for you- most people are running a loop of reasons not to buy through their heads when they’re looking at your wares. Your job as a salesperson is to counter those reasons and give them a reason to buy instead. One reason that works for many people is the reason explained in the nest point below. But there are all kinds of other reasons that lookers will turn into buyers, from the quality of a product through how easy a product would be to send to someone as a gift – all reasons that will never get activated unless you actively engage with the people that visit your stall.
Take a moment to think about your typical sales transaction. Does it go like this?
Another secret you’ll want to apply as much as you possibly can when you’re chatting to potential customers: (almost) every person loves a story. So give them one. How was it made? Where is it from? Who else owns one? Or even sometimes Who else owned that one? These are all questions that prospective buyers might ask about a piece or a service if they were interested in it. So turn it around. Stimulate their interest by giving them the answers to the questions they might not have even thought of. Sometimes things come with their own provenance. Think antiques. Or things that celebrities have used. But if not, it’s not that hard to create one. It’s not just a necklace. It’s a necklace crafted from sea glass that you personally harvested from Canada’s rugged West Coast Trail.
An appealing story can provide the added value that will clinch the sale
If you’ve ever had the experience of being at a show or fair and watching people stream past your booth headed elsewhere, you know how depressing such an experience can be to both your pocketbook and your ego. But it doesn’t have to be that way. Use the advice I’ve given above to get people to stop at your booth and engage their interest – and watch your sales soar.